GoFundMe and Classy from GoFundMe released the State of Social Giving Report, which delves into new trends shaping the giving landscape. More than 1000 people were surveyed to determine how different generations use social media to connect with the causes they care about. The study focused on four key generations: Gen Z, Millennials (also known as Gen Y), Gen X, and Boomers. Intergenerationally, the top three reasons for giving were 1) It’s the right thing to do, 2) It makes them feel good, and 3) It resonates with them personally.
The research found that Gen Z, Millennials and Gen X all talk about charitable causes both in-person and online – which indicates a growing convergence between real life and digital activism – with the exception of Boomers, who prefer in-person interactions. Gen Z is 10 times more open to sharing that they donated on social media when compared to Boomers – with half of Gen Z sharing causes or fundraisers at least once a week. Impact creators are on the rise, and they often leverage their platform to raise money for causes – with 51% of Gen Z noting that they would trust impact creators to make donations on their behalf.
For further information about the findings or to access the report, click here.