CanadaHelps announced that more than $16.2 million was raised for Canadian charities via CanadaHelps.org on GivingTuesday 2024, a record-breaking 19.5% increase from 2023. Among those who donated, nearly 28% were making a first-time donation via CanadaHelps.org, and more than 700 new monthly donations were set up on GivingTuesday to provide charities with critical and sustainable funding year-round.
The increase in dollars raised on GivingTuesday comes as recent Ipsos polling conducted by CanadaHelps highlighted that more than half of Canadians (56%) with annual household incomes below $60,000 are unsure if they can continue to afford basic needs such as food and shelter, or if they will need to turn to charities for assistance. The money raised before the December 31st tax deadline will be critical for the charities providing these life-saving services.
Each year, GivingTuesday follows Black Friday and Cyber Monday. This year, GivingTuesday fell on December 3rd. For more information on ways to support Canadian charities, visit CanadaHelps.