The 2025 Edelman Trust Barometer reveals a substantial shift to acceptance of aggressive action, with political polarization and deepening fears giving rise to a widespread sense of grievance. According to the Edelman Trust Institute‘s latest global research study, 61% of respondents globally have a moderate or high sense of grievance, which is defined by a belief that government and business make their lives harder and serve narrow interests, and wealthy people benefit unfairly from the system. The Institute noted that those with a high sense of grievance distrust all four institutions (business, government, media, and NGOs).
Top Findings:
- Fear of discrimination surges: Nearly two-thirds of respondents worry about experiencing prejudice, discrimination, or racism – up 10 points in the last year and with significant increases across countries and demographics.
- Majority lack optimism for next generation: Only 36 percent of respondents believe that things will be better for the next generation. In developed countries, just one in five see a better future.
- High sense of grievance puts pressure on business: Those with a high sense of grievance see business as 81 points less ethical and 37 points less competent than those with a low sense of grievance, and they believe business is not doing enough to address key societal issues.
For further information about the 2025 Edelman Trust Barometer, click here.