The nonprofit sector is continually changing, presenting new challenges such as evolving donor behaviours, technological advancements, and regulatory shifts. Professional education empowers you, as a fundraiser, to adapt and innovate, ensuring your strategies remain pertinent and effective.
Certification, such as the Certified Fund Raising Executive (CFRE) credential, promotes continuous learning, and reflects a fundraiser’s expertise and ethical dedication. Obtaining certification involves meeting stringent criteria, including proven experience, knowledge, and a commitment to ethical conduct. These standards help to distinguish certified fundraisers as reliable professionals within a competitive landscape.
Advantages of holding CFRE certification include …
Credibility
Certified fundraisers showcase their commitment to excellence and proficiency in key skills, earning the respect of donors, colleagues, and governing boards. According to the 2023 CFRE Certificant Survey, 94% of CFREs say earning the credential gave them enhanced credibility with employers and clients.
Cary Gaymond, CFRE, shares, “The most important benefit of having CFRE certification is the credibility it provides. It demonstrates your expertise, professionalism, and adherence to ethical standards in fundraising, which builds trust with donors and organizations. Earning my CFRE has positioned me as a credible and knowledgeable partner, fostering trust with allied professionals across Canada. This collaboration has been vital in designing complex giving structures that align with the unique goals of high-net-worth individuals.”
Career advancement
Fundraisers with credentials often experience improved career prospects and earning potential, as certification validates their qualifications. If you plan to look for a new job in 2025, invest in becoming a CFRE before you apply. According to the 2023 AFP Compensation and Benefits Report, CFREs in Canada can earn a 14% (on average) pay bump.
“Only one year after completing my CFRE, I was offered a promotion by my employer. It’s given me additional credibility in the field and opened doors to interact with higher net worth individuals. This access allowed me to secure the largest planned gift for health research for my employer, transforming health research in our local community,” shared Gemma Grey-Hall, CFRE (Ontario, Canada).
Ethical assurance
Certifications, like the CFRE, stress adherence to ethical guidelines, minimizing the likelihood of actions that could jeopardize an organization’s reputation.
Brent Platt, MBA, CFRE, CQ (Nova Scotia, Canada), says, “Since earning my CFRE, I have consistently used the knowledge and skills gained during the certification process to educate boards and clients on effective fundraising practices. This has enabled me to drive successful fundraising initiatives and build strong, trust-based relationships with stakeholders. The CFRE designation has not only enhanced my professional growth, but has also allowed me to contribute meaningfully to the organizations I work with by implementing best practices and ethical standards in fundraising.”
Commitment to continual learning
Initiating and maintaining CFRE certification requires training, study, and keeping up with the changing fundraising landscape. As you navigate the CFRE process, you have the flexibility to choose education programs you believe will provide you with the most benefit for your career.
“I truly believe in the power of education to change lives. It’s not just about keeping up with trends; it’s about reflecting on what we do and striving to be better. As an immigrant, I’ve faced my share of professional challenges. Earning the CFRE provided me with a globally recognized credential that transcends borders and cultural differences. It helped me build credibility and confidence in my work—showing my commitment to ethical fundraising and my passion for making a real difference in my community. For me, the CFRE is more than a certification; it’s a testament to my journey and unwavering belief in the transformative power of philanthropy,” shared Eliza Bianchi, CFRE (Ontario, Canada).
International community building
With more than 8,200 CFREs worldwide, and 1,200 in Canada, you will be part of a global network upholding confidence, ethics, and professionalism in fundraising.
Nicole Beatty, CFRE (Ontario, Canada), shares, “CFRE certification connects me to a global network of like-minded professionals, providing ongoing learning opportunities and insights that enhance my ability to support organizations in achieving their mission.”
Become a CFRE
Continuous education and certification equip fundraisers with the necessary tools, knowledge, and ethical foundation to excel in their roles. By emphasizing professionalism, fundraisers can build trust, strengthen donor relationships, and enhance their organizations’ influence within the communities they serve. In an environment where trust and transparency are critical, a commitment to professionalism is not merely advantageous—it is essential.
If you have professional development funds to use in 2025, consider using them towards earning your CFRE.
CFRE International is the credentialing organization that provides the only globally recognized fundraising certification. Since 1981, Certified Fund Raising Executive (CFRE®) certification has signified professionalism, ethics, and confidence in fundraising. The CFRE® certification program is accredited by the American National Standards Institute. More than 8,200 fundraising professionals hold the CFRE® credential, demonstrating accountability, service, and commitment to making a positive difference in their communities. Visit www.cfre.org or follow on LinkedIn.