As we continue to face the challenges of a global pandemic, now more than ever we must come together and help those in need; but how do you choose where to focus your efforts? Most charities do their best to create a positive impact. And yet, research has shown that up to 75% of charity projects are ineffective. So how can you identify the 25% that do work? How can you do the most good in the world?

In this second episode of our series ‘The impact of giving’, Professor Paul Smeets shares three tips on how you can maximize the impact of your donation.

00:00 Introduction
00:48 Tip 1: Check the science
02:08 Tip 2: Focus on prevention rather than relief
02:58 Tip 3: Solve big problems
03:39 Help finding impactful charities
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References:
The research regarding the 75%/25% effectiveness: https://80000hours.org/articles/effective-social-program/

Links to the mentioned charities:
• https://www.givewell.org/
• https://www.thelifeyoucansave.org/
• https://animalcharityevaluators.org/
• https://doneereffectief.nl/

Link to episode 1 of this series:
• English: https://www.youtube.com/watch?v=NVdGsAFITmE
• Dutch: https://www.youtube.com/watch?v=q0CSifoCJSQ
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This video is part of our series ‘The impact of giving’ in which we follow Professor Paul Smeets on his journey to measure the impact of different charity, policy and investment projects using science. Through his research, Paul’s goal is to help projects become more effective and, ultimately, contribute to a happier and healthier society.

Paul Smeets was appointed professor of philanthropy and sustainable finance by Maastricht University School of Business and Economics and the Elisabeth Strouven Foundation. In this role, his goal is to evaluate the impact of charitable projects, study what motivates people to give and explore new developments and trends in the world of philanthropy and sustainable finance.
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Video produced by https://www.concreet.media/
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