Fundraising is tough but with the right mindset founders can make it worthwhile and enjoyable. It’s all about making a two-way conversation, ensuring a good fit, keeping your integrity and build a genuine relationship.
The investor-founder relationship can be relatively long, over many years and it’s highly unlikely that the journey would only have rainbows and sunshine, therefore, both sides have the same responsibility to ensure it’s a good match. Founders should look at fundraising meetings like job interviews, where the purpose of the conversation should not be to leave the best impression on the counter-party, but to help each other understand better whether this could be a good fit for a long term working relationship for both sides.
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