Good Works is excited to bring you this totally free, all-Canadian report once again—built from real campaign data submitted by 45 participating charities across the country.
This year’s edition includes all your must-have metrics—average gift, response rate, cost to acquire, and more—plus a few new twists. Fundraisers had to contend with a Canada Post strike during the busiest giving seasons of the year. How did this impact donor response across channels? We’ve also taken a closer look at digital integration and the rise of “mail-motivated” online giving.
Curious about what’s inside? Here are a few takeaways:
- The postal strike disrupted 31% of direct mail campaigns (among Benchmarks organizations)—and cost participants an estimated $2.5 million in lost revenue. With online giving unable to fully close the gap, this moment proved just how essential (and irreplaceable) direct mail remains in a multichannel strategy.
- With no year-end appeals to buoy them, mail response rates fell overall, from 6.25% to 5.59% in house and 0.75% to 0.67% in acquisition.
- Despite the postal strike, mail drove 61% of revenue. Even without mail for our busiest fundraising season, it still drove more revenue than any other channel.
Download the 2025 DM Benchmarks Report and dive into the data today!