Choose the right sources to fund your journalism
Fundraising is a critical part of building a news organization. Even just to launch your news offering, you will need some initial funding to get you off the ground. And as you grow, fundraising will likely need to become an ongoing effort so that you can adequately fund your newsgathering efforts. But what are the most effective fundraising methods? How can you find the money you need to launch and sustain your news business? In this video, we’ll outline the main fundraising methods we’ve seen publishers have success with, and share some recommendations and best practices for you to consider.
0:00 – Introduction
1:06 – Self-funding
2:06 – Intro to other fundraising options
2:22 – Crowdfunding Campaign
4:29 – Foundation Funding
6:04 – Third Party Investment
7:20 – Honing your pitch
7:55 – Conclusion
Learn more:
View this interactive lesson: https://goo.gle/3EzLRDQ
Earn a badge by completing the course: https://goo.gle/41q5Hva
The View from Somewhere podcast: https://goo.gle/3Zh4rZh
News Fuel Grants:: https://goo.gle/3m7YwHy
Search for aggregators: https://goo.gle/3Z9ouZI
Hone your pitch from Poynter: https://goo.gle/3ZfveVV
Google News Initiative Homepage: https://goo.gle/3SnXFyR
Contact Us: contactgni@google.com
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